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The Maison Martin Margiela will launch a new series of fragrances entitled REPLICA in June 2012. Riffing on their existing fashion concept (concerned with the reproduction of iconic garments and accessories from specific geographic regions, cultures and time periods), the fragrances aim to capture “familiar scents and moments of varying locations and periods”.

Formulated by Jacques Cavallier, the first three fragrances are Beach Walk, Funfair and Flower Market. The first is inspired by a walk in the fresh ocean air of the Corsican beach of Calvi in 1972, while Funfair evokes the sugary lightness of a Santa Monica carnival in 1994. Flower Market carries the scent of fresh cut flowers in the buckets and vases of a Parisian flower market in 2011.

Available in Maison Martin Margiela boutiques and selected stockists from June 2012. [A]

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play:

Kate Moss by Luis Sanchis.

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